Review: Blink — The Power of Thinking Without Thinking

Posted 25 May, 2007 by Li in Books / 0 Comments

Blink: The Power of Thinking Without Thinking
By: Malcolm Gladwell

I never read books at the time when it gets real popular and everyone’s reading it. I always wait until the initial craze has died down (I did this with Harry Potter). When this book hit paperback like a month ago, I decided to check it out at long last, see what the craze was all about. The intial concept sounded interesting, th idea that our minds make snap judgements without even completely processing it consciously and in a rational manner. The author goes on to explain that there needs to be a balance, that sometimes this technique doesn’t work in our favour. But it does happen and the author explains it through various examples.

I was really intrigued by the concept (the fact that another writer wrote a book, Think, to rebuke this book shows just how profound Gladwell’s argument is). However, after the first two chapters, the enthusiasm weared off; as interesting as the examples were, it seemed like the concepts Gladwell are trying to support through these examples had become repetitive and that some of the concepts used to explain his overarching argument are just too simple to even need 10 pages worth of examples to back it up. I guess my expectations for this book was too high; I was expecting some profound revelation from all these smaller concepts, but in the end, it was just way too simple (I’m not a psychology major and I managed to pick it up 1/4 into the book). The book is interesting in that it does discuss about studies that have been conducted and about specialists who are capable of making such quick decisions. Otherwise, the structure and the argument is simple and straightforward with nothing ultra-unique to add to the idea.

Rating: ★★☆☆☆

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